Columbia, South Carolina

I don't sell houses. I deliver homes with intention.

Every transaction I handle is guided by deep local knowledge, sharp negotiation, and an unwavering commitment to my clients' goals. Columbia's market moves fast — I make sure you move with it.

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10+
Years Experience
200+
Homes Sold
98%
Client Satisfaction
Beautiful home for sale in Columbia, South Carolina
Trusted Local Agent

Deep roots in Columbia's neighborhoods — I know every street, every school zone, every market shift.

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What I Offer

Comprehensive real estate services tailored to your goals

Whether you're buying your first home, selling to upgrade, or investing in Columbia's growing market — I provide the expertise and dedication you deserve.

Buying a Home

From first-time buyers to seasoned investors, I guide you through every step — from search and showings to offer strategy and closing. Your dream home is within reach.

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Selling a Home

Strategic pricing, professional staging guidance, and aggressive marketing that gets your home seen — and sold — at the best possible price.

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Market Analysis

Data-driven Comparative Market Analysis to price your home right or identify undervalued opportunities. Knowledge is your strongest negotiating tool.

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Neighborhood Expertise

Columbia's neighborhoods each have their own character, schools, and market dynamics. I help you find the community that fits your lifestyle and budget.

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Negotiation

Skilled negotiation is where deals are won or lost. I advocate fiercely for your interests — whether it's price, terms, inspections, or contingencies.

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Client Advocacy

Your interests come first — always. I provide honest advice, transparent communication, and personalized attention throughout your entire journey.

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LaToya Lloyd in her Columbia real estate office
10+
Years of
Experience
About LaToya

A career built on trust, results, and genuine care for my clients

I've spent over a decade helping families and investors navigate Columbia's dynamic real estate market. My approach isn't about closing the most deals — it's about building lasting relationships and delivering outcomes that genuinely improve my clients' lives.

Based right here in Columbia on Two Notch Road, I bring an intimate understanding of every neighborhood from Forest Acres to Irmo, from Seven Oaks to Lake Murray. I know which streets have the best schools, which areas are appreciating fastest, and where the best value lives.

When you work with me, you get direct access — no assistants, no runaround. I personally handle every detail from listing to closing, and I communicate clearly at every step.

Integrity First
Local Expertise
Result Driven
Client Focused
Service Areas

Serving the greater Columbia metropolitan area

From urban condos to suburban family homes, I cover the full spectrum of Columbia's most desirable communities.

Forest Acres neighborhood in Columbia SC

Forest Acres

Established neighborhood near UofSC

Lake Murray area homes

Lake Murray

Waterfront living at its finest

Irmo SC suburban homes

Irmo

Top-rated schools, family-friendly

Seven Oaks Columbia neighborhood

Seven Oaks

Prestigious east Columbia living

Downtown Columbia SC

Downtown

Urban condos and vibrant nightlife

Lexington SC homes

Lexington

Growing community with great value

Cedar Hill Columbia neighborhood

Cedar Hill

Affordable living near downtown

South Columbia SC

SW Columbia

Diverse communities, great schools

Client Stories

What my clients say about working together

"LaToya made what could have been a stressful experience completely seamless. She knew exactly how to price our home and negotiated well above asking. We moved into our dream home in Irmo within 6 weeks."

MR
Michael & Rachel T.
Home Sellers, Irmo

"As a first-time buyer, I had zero idea what I was doing. LaToya walked me through everything — inspections, financing, the whole process. She found me a gem in Forest Acres that I never would have found on my own."

DJ
David J.
First-Time Buyer, Forest Acres

"I've worked with three agents over the years, and LaToya is in a league of her own. She's responsive, honest, and genuinely fights for her clients. Sold my investment property in under 30 days."

SP
Sandra P.
Investor, Lake Murray

Ready to make your next move?

Whether you're buying, selling, or just exploring your options — I'm here to help. Let's start a conversation about your real estate goals.

Get in Touch (124) 034-6858
Get in Touch

Let's discuss your real estate goals

I'd love to hear about your situation — whether you're ready to list, looking to buy, or just want to understand your options. Reach out anytime.

Office Address
8311 Two Notch Rd
Columbia, SC 29223-6303

Send a Message

I'll get back to you within 24 hours.

Is this your business?This is my business